Petro Tyschtschenko

International Consultant and Representative of Grundig Brand

We are delighted to collaborate with Petro. We engaged in an in-depth discussion with him about our Grundig brand philosophy.

According to Petro, "The new image of Grundig should reflect the original vision of Mr. Max Grundig: exceptional quality, cutting-edge technology, and a focus on people—meaning technology that serves humanity." Petro will continue to support us as Grundig ventures into new domains.

About Petro

Petro Tyschtschenko, born on April 16, 1943, in Vienna, is a German businessman renowned for his leadership roles at Commodore and Amiga. He commenced his career at Commodore in 1982, significantly contributing to the development and management of organizational logistics. As Director of Logistics, he oversaw various logistics centers across Europe and Asia.

In 1994, following Commodore's bankruptcy, Petro played a pivotal role in liquidating the company's international branches. He successfully attracted investor Escom, which acquired Commodore's rights and patents in 1995, leading to the establishment of Amiga Technologies GmbH, where Petro served as Managing Director.

After Escom's bankruptcy, unrelated to Petro's division, he secured a new investor in 1996—Gateway 2000, a U.S. company. Petro then served as Managing Director at Amiga International under Gateway from 1996 to 2001. Post his tenure, he founded his own company, Power Service GmbH.

1. Why Grundig?

Why did you choose to become Grundig's brand representative?

It's a long journey. Reflecting on my youth, I frequently heard about Grundig, a German company that had established an international presence in radio, TV, tape recorders, and other entertainment electronics in the Nuremberg area. My parents purchased a Grundig television in 1953, and as a boy, I always aspired to own a Grundig radio. That was my initial connection with Grundig.

How did you become Grundig’s brand representative?

Upon founding Power Service GmbH, guided by the motto “My service is your power,” I was continually seeking new product sources for my German clientele. This quest led me to Mr. Dennis Chen, Grundig's CEO. I was astonished to rediscover the Grundig brand, renowned for its quality. As previously mentioned, my parents acquired their first Grundig television in 1953, and our home became a gathering place for neighbors eager to watch the daily news.

Dennis Chen shared his vision for Grundig's future, emphasizing the continuation of Max Grundig's commitment to quality. Enthusiastic, I inquired about representing the Grundig brand in Germany. Today, I take pride in representing Grundig and inspiring others with its legacy.

Dennis invited me to visit the factories, an experience that solidified my commitment. The international Grundig team communicates in German, operates with exceptional organization, and embodies Max Grundig's spirit in today's world.

2. Back for the Future

In the past, Grundig was synonymous with high quality. Now, as Grundig enters the e-bike sector, what should its new image be?

The new image should mirror Mr. Max Grundig's original vision: quality, advanced technology, and delivering the right product at the right time and price. These principles are the foundation of success, and Grundig continues to uphold them. The quality is evident—state-of-the-art factories, rigorous quality controls, and a well-organized production process.

I'm thrilled by the dedicated team and the technology that prioritizes people. Grundig's philosophy is clear: technology should serve humanity. Producing the right quantity at the right time, offering the best value, and delivering products that meet current market demands—these are the aspects I admire about Grundig.

What can we expect from Grundig?

Expectations for quality remain as high as ever. Since its inception in 1945, Grundig has been a catalyst for Germany's economic miracle. Max Grundig, a skilled technician, created the Heinzelmann radio, achieving remarkable success. I anticipate Grundig will continue this legacy with future models.

What should Grundig focus on to ensure future success?

In my view, three key areas are crucial: developing new products, maintaining market openness, and having a forward-looking vision. Practically, this means advancing into new technologies like electric vehicles and artificial intelligence. Grundig's proactive approach, including establishing service stations across Europe and other countries, ensures excellent customer service and sales organization. These elements are vital for the brand's future, echoing Max Grundig's achievements in the 1950s.

Are you an avid cyclist?

Absolutely. I'm passionate about cycling. At 10 years old, I rode from Munich to Vienna with a friend—not on an electric bike, but it was an unforgettable experience. Throughout my school years, I cycled daily, regardless of weather conditions, covering half of Munich in about 45 minutes.

What are the advantages of e-bikes?

I recall the challenges of uphill rides—arriving drenched in sweat, sometimes needing to push the bike. Today, e-bikes make such journeys much easier. With motor assistance, tackling steep inclines is effortless, making cycling more accessible and enjoyable.

3. Future Development

What does the future hold for Grundig?

The e-bike initiative is gaining significant traction in Germany, transforming the nation into a cycling hub. Consumers seek e-bikes that offer technical excellence and road safety, leading many to choose Grundig. Beyond e-bikes, Grundig is exploring energy technology and artificial intelligence, with plans for other electric vehicles. The development department is actively planning advancements in the automotive industry, including electric cars, over the next five years.

Have you visited any energy production facilities?

Yes, I had the opportunity to visit a factory, which was incredibly impressive. The sustainable production systems left a lasting impression, aligning with Mr. Max Grundig's vision. It's unfortunate he's no longer with us; he would undoubtedly be proud of the positive developments within the Grundig brand.

Grundig has faced challenges in the past, including company spin-offs and acquisitions. Do you have confidence in the new Grundig?

Absolutely. Grundig has always prioritized quality. The past difficulties were unrelated to product quality and stemmed from external circumstances affecting many in the industry. It's essential to focus on the future, which I believe is bright for Grundig. The brand's commitment to quality, technology, innovation, and new product development—including electric vehicles and portable power stations—positions it for continued success in the coming years.

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