Grundig 80th Anniversary
80 Years, Riding with You Through Every Journey
From 1945 to 2025, Grundig has witnessed the evolution of cycling, while honoring an enduring passion.
80 Years of Every Journey
Since 1945, Grundig has been more than a brand — it's been a companion on every road you've taken. Founded by Max Grundig in post-war Germany, we pioneered broadcast and in-car entertainment innovations that changed how the world listened, traveled, and connected.For 80 years, we’ve been there: in the quiet dawn before your first long drive, through rain-slicked highways and sunlit coastlines, in every turning wheel and every mile behind you.
This is more than history. It’s your journey — and we’re proud to ride it with you.
OUR CYCLING JOURNEY
The Beginning
Grundig makes a bold move by becoming the title sponsor of the first UCI Mountain Bike World Cup series. This pioneering decision connects the German electronics giant with the rapidly growing sport of mountain biking.
OUR CYCLING JOURNEY
The Golden Era
Grundig made a bold move into the cycling world by sponsoring the inaugural UCI Mountain Bike World Cup series. This marked the beginning of a long-standing relationship with the sport and reflected the brand’s respect for performance, adventure, and outdoor freedom.
OUR CYCLING JOURNEY
Entering E-Mobility
Grundig made a bold move into the cycling world by sponsoring the inaugural UCI Mountain Bike World Cup series. This marked the beginning of a long-standing relationship with the sport and reflected the brand’s respect for performance, adventure, and outdoor freedom.
OUR CYCLING JOURNEY
Grundig Travel Launch
Building on decades of innovation, Grundig expands its cycling accessories business with the launch of Grundig Travel. This new brand brings German-engineered, eco-conscious cycling bags to riders worldwide.
From the early days of mountain bike racing to today's diverse cycling culture, Grundig has been part of the journey. Now, we invite you to continue this legacy with us.Whether you're a competitive racer, weekend explorer, or daily commuter, Grundig Travel is crafted to support your riding aspirations with gear that honors our shared heritage.
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